In the world of powersports, success is built on passion, dedication, and a commitment to delivering top-notch customer experiences. For HK Powersports, located in Laconia, New Hampshire, all these qualities came together in a big way when they were named the National Dealer of the Year in the U.S. for Sea-Doo watercraft at the prestigious Club BRP 2025 event in California.
This recognition didn’t come easy. HK Powersports has been a fixture in the New Hampshire powersports scene since 1976, growing into a trusted retailer and service provider for seven top brands. Their journey with Sea-Doo began in 2003 when they expanded their offerings by acquiring all BRP products. Over the past 21 years, they’ve built a loyal customer base in the Lakes Region, thanks to their prime location near Lake Winnipesaukee and surrounding lakes—perfect waters for Sea-Doo adventures.
“We’ve always had a strong connection to the watercraft community here,” says Lisa Miles, General Manager of HK Powersports. “Our customers know us for more than just sales; we provide pickup, delivery, service, and storage for their watercraft. That personal relationship makes a world of difference.”
An up-close look at HK Powersports' prestigous award
HK Powersports had already been riding high with back-to-back wins as the Regional Sea-Doo Dealer of the Year, covering the competitive region stretching from Florida to Maine. But this year, the team was floored when they received news of their national recognition. BRP’s criteria for the award included sales volume, parts and accessories sales, customer satisfaction scores, dealer certification, and warranty claim history.
“We were completely surprised to be named National Dealer of the Year,” Miles admits. “It’s a huge honor, and we owe it all to our loyal customers and the hard work of our team. Our finely tuned processes across all departments and our focus on customer service made this possible.”
For HK Powersports, this award is not just a recognition of their sales success but a testament to the trust they’ve built with their customers and the dedication of their staff. As they continue to serve the Lakes Region with passion and pride, it’s clear that HK Powersports is more than just a retailer—they’re a community cornerstone for powersports enthusiasts.