The Best Data Wins

Location: Webinar

Duration: 30 minutes 

Tuition: FREE for members

Overview: Learn how to use Data to custom target the exact customer you want by zip code, age, income, behavior, shopping habits, recent online searches and more. With the right data, you can spend less by efficiently reaching the ideal shoppers and turn them into customers.  

Topics include: 

How iHeart Auto goes about gathering targeting data specific to each customer.
Brief description of the tactics used to reach the target shoppers.
The Attribution tools used - so that you know it’s working.  

Presenters: James Gomes, Northeast Vice President of Automotive Partnerships and Eric Fuller, VP of Automotive for iHeart Media, an NHADA Bronze Partner

Register online, call 603-224-2369 or email Kaleena Guzman with any questions!